SF Fishing - Enjoy Fishing, Enjoy Life

In 2014, a group of passionate anglers from a small town founded SUNSHINE FISHING, focusing on the design, development, and production of fishing tackle and gear. Driven by their love for fishing, they committed to crafting every product with precision and care, aiming to meet the diverse needs of anglers across different markets.

From the early days of product development to our current international market presence, SF Fishing has always upheld the principles of quality first, innovation-driven, and customer-focused service. With years of experience, we have built stable international customer relationships and a reliable supply chain, delivering high-quality tackle and professional service to anglers worldwide.

SUNSHINE FISHING® - Enjoy Fishing, Enjoy Life

In 2014, a group of passionate anglers from a small town founded SUNSHINE FISHING, focusing on the design, development, and production of fishing tackle and gear. Driven by their love for fishing, they committed to crafting every product with precision and care, aiming to meet the diverse needs of anglers across different markets.

From the early days of product development to our current international market presence, SUNSHINE FISHING has always upheld the principles of quality first, innovation-driven, and customer-focused service. With years of experience, we have built stable international customer relationships and a reliable supply chain, delivering high-quality tackle and professional service to anglers worldwide.

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VISION:
Hooked on New Possibilities

VISION Statement:

As a factory-direct brand, SF Fishing is committed to designing and producing fishing tackle and accessories that are durable, functional, and fun.

Our wide range of tackle and accessories caters to anglers in different water environments, ensuring reliable performance for every fishing adventure.

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MISSION:
Make Fishing Easier and More Enjoyable

OUR PURPOSE:

We supply fishing tackle and accessories that are durable, practical, and designed for everyday use.

Our products are manufactured in-house and built to perform consistently across freshwater and saltwater environments, supporting anglers of all skill levels with a commitment to reliability and long-term performance.

Customers say

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Highly recommended!

It's backing line and for the price will buy again. How strong is it? It works for what I am fishing, can't speak on abrasion resistance...

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Great backing line. Would highly recommend.

Good inexpensive option. Seems to be quality. I have had zero issues with it.

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Highly recommended!

Having messed around with fly fishing a bit more. I finally purchased my second reel and I'm glad I didn't spend big bucks on a bigger name brand. This one does everything it's supposed to. Still smooth after accidentally dumping it a few times.

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The line you need instead of 60$ options.

Seems to be very high quality line! Casts better than the line that came on my piscifun reel. I have this line on an SF005 and it did great all weekend catching trout.

Latest Insights

How to Setup Loop to Loop Connection? SF Fly Line for Beginners
How to Setup Loop to Loop Connection? SF Fly Line for Beginners
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07, December 2022
SF Fly Fishing Box with Magnetic Release Double Sided
SF Fly Fishing Box with Magnetic Release Double Sided
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07, December 2022
SF Full Sinking Tip Fly Fishing Line
SF Full Sinking Tip Fly Fishing Line
One thing I noticed right away is that the coating of the line - the sickness--was superb! Casting it is effortless, and it does not seem to "hold memory" (keep...
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15, January 2020